Braze, a global customer relationship management (CRM) platform, announced Wednesday it will expand investment in the Korean market, including establishing a data center.
Braze's Korean data center will operate on Amazon Web Services (AWS) infrastructure, enabling domestic companies to securely store and utilize customer data within Korea. The company is also launching KakaoTalk messaging functionality, establishing a direct communication channel with 49 million KakaoTalk users in Korea.
Using Braze, companies can quickly execute campaigns through streamlined channel management and no-code message creation features, while delivering personalized targeted messaging powered by rich customer data. Domestic companies can store and utilize personally identifiable information such as phone numbers through the local data center, addressing previous concerns about using KakaoTalk in global cloud environments.
"Korean companies have needed a balance that satisfies both localized features and the robust infrastructure of a global platform," said Shahid Nizami, Vice President of APAC at Braze. "With the launch of our Korean data center and KakaoTalk messaging channel, we are providing a foundation that keeps data securely stored domestically while enabling sophisticated customer experiences across diverse channels."