Major hypermarket chains in South Korea are launching massive spring sales, slashing prices on seasonal ingredients and everyday food items to half price or as low as a few hundred won. Amid price instability driven by the prolonged Middle East conflict, offline retailers are rolling out aggressive discounts to attract consumers.
Emart announced on the 8th that it will offer seasonal items including fatsia sprouts, myeongi greens, and red scallops at up to 50% off from April 9 through 15. A pack of chamdurup fatsia sprouts (220g) will be available for 7,800 won — a 5,000 won discount — when customers earn Shinsegae points. Namhae fatsia sprouts (200g/pack) and Gangwon myeongi greens (180g/pack) will each sell for 4,980 won with a 1,000 won Shinsegae point discount. Silky Pink tomatoes (1kg/box) will be available for 6,980 won, a 4,000 won discount with Shinsegae point accumulation.
Seasonal seafood will also be offered at up to 50% off. Pre-cleaned sea squirt (150g/pack) and clams (800g/pack), which are plumpest in March and April, will each be discounted 40% with Shinsegae points at 5,976 won and 7,788 won respectively. South Coast red scallops (1.5kg/bag) will be sold at a 50% discount for 8,990 won with Shinsegae points.
