Cheil Worldwide (030000.KS), a leading South Korean advertising agency, said Thursday it has introduced "VariAid," an automated solution that uses artificial intelligence to generate variations of banner ad images.
VariAid was developed by Drap, an AI visual content specialist, based on concepts provided by Cheil Worldwide. The program was built to streamline the labor and costs involved in adapting large volumes of online banner ads to fit different media platforms and specifications. Powered by Drap's proprietary vision-language model (VLM) technology, VariAid can transform and generate banner ads of any format to meet platform-specific guidelines with simple operations.
As an intelligent solution precisely optimized for banner advertising, VariAid accurately identifies text, images and other components within original banners and produces optimal layouts tailored to each platform's specifications. The tool automatically generates outputs optimized for more than 80 ad specifications across major platforms including Google, Naver, Meta and Kakao, while also supporting manual editing.
Using VariAid is expected to dramatically reduce the time and cost of ad production, with average production costs per banner decreasing by more than 90%.
"We will continue to introduce solutions that combine the latest technologies and data to help companies enhance their marketing efficiency and scalability," a Cheil Worldwide official said.