Hana Financial Group (086790.KS) is building a capital markets strategic hub in Jeonbuk Innovation City, consolidating core functions including asset management, securities and banking in a single location. The group plans to concentrate its previously dispersed capital markets capabilities to strengthen investment and business operations while systematically supporting the government's "5 Mega-Regions, 3 Special Zones" strategy.
Hana Financial Group announced on Monday that it has designated Jeonbuk Innovation City as its capital markets strategic center and will develop it into an integrated financial hub.
The group will first establish a "Capital Markets One-Roof Center" that brings together key capital markets functions. Core capabilities and personnel in asset management, alternative investments, securities and banking (trust operations) will be consolidated in Jeonbuk Innovation City. Hana Insurance's Honam regional call center, currently located in Wansan-gu, Jeonju, will also be relocated to the innovation city to centralize customer support functions.
To develop the hub, Hana Financial will begin with the redeployment of approximately 150 personnel as part of a phased infrastructure buildout. The group plans to gradually expand its workforce and capabilities by hiring local talent in parallel.
Through these efforts, Hana Financial aims to build an operational base combining capital markets and customer support functions while strengthening investment and financial support for venture and innovative companies. As operations expand, the group plans to continuously bolster related functions and business infrastructure, developing Jeonju in Jeonbuk into a substantive hub for National Pension Service-linked finance.
Youth entrepreneurship and regional innovation ecosystem development will also proceed alongside the initiative. Leveraging Hana Bank's venture startup support program "Hana OneQ Agile Lab," the group will establish dedicated office spaces for entrepreneurs in unused facilities in the Jeonbuk region, providing expert mentoring and investment connections. Hands-on entrepreneurship education will continue through "Hana Social Venture University," a flagship social value creation program operated by Hana Financial, in partnership with Kunsan National University, Wonkwang University and Jeonju University. Financial and non-financial support for local small business owners will also be expanded.
The initiative is expected to contribute to the government's national balanced growth strategy represented by the "5 Mega-Regions, 3 Special Zones" framework. The strategy divides the country into five super-regional zones and three special autonomous provinces to promote balanced national growth.
"Jeonbuk is a strategically vital location where the goals of growing Korea's capital markets and revitalizing regional economies can be achieved simultaneously," a Hana Financial Group official said. "We plan to build a comprehensive financial ecosystem centered on the hub where capital markets functions are concentrated, encompassing employment, startups, small business support, culture and education."