TikTok, the global short-form video platform, will invest $50 million (approximately 75 billion won) this year to strengthen Korean content. The company views Korean content as a driving force behind global trends and plans to boost creator rewards, development programs, and professional partnerships.
According to TikTok Korea, the company held the "TikTok K-Impact Summit 2026" media briefing on Wednesday at the Eliana Hotel in Gangnam, Seoul, unveiling its investment plan. Explaining the rationale behind the $50 million investment, Jung Jae-hoon, head of operations at TikTok Korea, said, "A market that simultaneously possesses professional content infrastructure, a rapidly growing creator community, and powerful fandoms is hard to find anywhere in the world outside Korea." He added, "In an era where the power of content discovery has shifted to the public, we believe Korea is the most advantageous market."
TikTok's investment targets creators and professional content partners. As a key creator growth initiative, TikTok launched the "Creator Rewards Program: 2X" on Tuesday. The Creator Rewards Program provides monetary compensation to creators who meet requirements including at least 10,000 followers, posting original content of one minute or longer, and achieving at least 100,000 views in the past 30 days.
