Chinese AR Glasses Maker Xreal Targets Korean Mainstream Consumers

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By Kim Ji-young
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null - Seoul Economic Daily Technology News from South Korea

"With just this pair of glasses, your bedroom transforms into your own IMAX theater."

Chinese augmented reality (AR) glasses maker Xreal has officially launched its latest product in South Korea. The company aims to reach mainstream consumers beyond gaming enthusiasts through marketing tailored to the Korean market.

Xreal began selling its new "Xreal One S" in South Korea on Sunday, according to industry sources on Monday. Yang Young-hwa, Xreal Korea manager, said the new product "was created to meet the expectations of everyone from first-time AR users to experienced ones." Yang added that "everyday gaming will unfold into a 3D world and desks will expand into creative studios."

null - Seoul Economic Daily Technology News from South Korea

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AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.