Kakao Mobility announced on July 1 that it has introduced an "AI Photo Order" beta feature to its Kakao T quick delivery service.
The AI Photo Order function works by having customers photograph the item they want to send via Kakao T's quick delivery service. The AI then identifies the item's type and size and automatically fills in the order form with a recommended delivery vehicle and handling instructions. The service runs on Google's multimodal AI model, Gemini.
A key feature is that the AI explains the reasoning behind its recommendations. For example, when a user uploads a photo for a cake delivery, the system suggests a compact car, noting that "a compact car is more suitable as it has less shaking and is safer than a motorcycle." It simultaneously generates a message for the delivery driver that reads, "This is a cake. Please deliver it carefully to avoid damage."
The service also offers a customized UI for user convenience. For new users, the "AI Photo Order" tab is highlighted on the service's main screen to improve accessibility. A pop-up warning appears when prohibited items such as medicine, cash, or identification documents are detected. For photos that are difficult to recognize, the system prompts users to retake the photo or allows manual input as a safeguard. Kakao Mobility plans to ensure stability through the beta service operation.
Kakao Mobility has been steadily improving usability through its collaboration with Google AI. In February last year, the company introduced an "AI Auto Address Paste" feature powered by the Gemini model to its Kakao T quick delivery service. The function automatically extracts and inputs only the necessary information when users copy text containing a mix of addresses and contact details. Within one month of its launch, the feature reduced the average order processing time for new users by 24%, demonstrating clear improvements in convenience.
Since July last year, Kakao Mobility has also been operating a Gemini-based "Rental Car AI Vehicle Recommendation Chatbot" in beta for the Kakao T app's rental car service. Users can receive personalized rental car recommendations through natural conversation with the Kakao T chatbot, based on their travel purpose, number of companions, and preferences, and proceed to book directly.
"This new feature is expected to boost satisfaction among existing users and lower the psychological entry barrier for new users by having AI handle the cumbersome process of selecting options and manually entering information," a Kakao Mobility official said. "We will continue to refine the service — one that provides the reasoning behind its suggestions — so that users can experience the convenience of AI technology in their daily lives."