TikTok announced on the 31st that it will expand support programs for music creators active on TikTok Live this year. The company said it aims to help creators broaden their activities and increase points of contact with users.
TikTok has been expanding its music creator base on TikTok Live by operating music events and creator development programs last year. As a result, the number of domestic music live creators on TikTok grew approximately tenfold over one year.
TikTok plans to focus on building a structure that enables creators to form fandoms based on differentiated music content and sustain their activities, going beyond simply driving fan engagement. In particular, the company plans to connect online-centered activities based on TikTok Live with offline performances to expand creators' reach, and establish a phased growth structure that eventually leads to global stages. To this end, TikTok will develop various performance programs and external partnerships to continuously expand opportunities for creators to showcase music content on new stages and meet more fans.
As part of this strategy, TikTok held the "TikTok Live Jeju Ecoland Spring Busking" event at Jeju Ecoland Theme Park on the 27th. The event was organized to introduce a new content format that allows music creators active on TikTok Live to communicate directly with fans through offline performances.
The event was hosted by Jittomeogi, a 2026 TikTok Live Korea Ambassador creator, who served as MC. Six music creators who won through in-app programs participated: Lee Yoon-a, P.JUN, Dannyboy, GOLD, GOU, and Hi. Creators spanning diverse genres including Korean traditional music, hip-hop, musicals, K-pop, and trot performed busking sets, and the performances were streamed live through TikTok Live Korea's official account.
The performances were conducted in a format where on-site audiences and live viewers participated simultaneously. Alongside the offline stage where tourists and spectators enjoyed performances in person, online viewers joined through real-time chat and interaction, creating a new form of participatory music content experience.
A TikTok official said, "Starting with this Ecoland busking event, we plan to operate music performance programs on a regular basis and continuously expand offline content through various venues and partnerships," adding, "We will broaden creators' overseas exposure opportunities by linking with global music events."