LG Uplus (032640.KS), a major South Korean telecom carrier, said Thursday it signed a memorandum of understanding with the Gwangju Metropolitan City Tourism Organization to build an integrated tourism data platform covering the Gwangju and South Jeolla (Jeonnam) region.
The core objective is to link Gwangju and Jeonnam as a single tourism zone, analyze tourist movement routes and spending patterns through data, and apply the findings to tourism policy and regional marketing. The two organizations plan to gradually expand the scope of cooperation through 2028.
The partners will use telecom data to analyze the movement flows, stay patterns, and spending characteristics of tourists traveling between Gwangju and Jeonnam. The aim is to move beyond conventional surveys and sampling methods to precisely track actual tourist routes and behavioral patterns.
Measures to put the analyzed data to practical use in tourism policy and regional economic revitalization will also be pursued. Tourism data analytics that examine trends by season and region will serve as foundational material for policy development. In addition, digital marketing will be enhanced through content recommendations and festival promotions tailored to tourist profiles. A data-driven marketing environment accessible to small business owners will also be established to help revitalize local commercial districts.
"Through this partnership, we will strengthen the competitiveness of the Gwangju and Jeonnam tourism industry and build a mutual-growth model that develops together with the region," said Jang Jun-young, vice president at LG Uplus.