Samsung SDS (018260.KS) has established a new information technology consulting unit dedicated to virtual assets, signaling its entry into the digital asset business. With security token offerings (STOs) and stablecoins both entering the legislative phase, the company is preparing to capture the market ahead of competitors. Samsung SDS plans to pioneer new business areas this year, including virtual assets, to widen the gap with rival system integration (SI) firms.
According to SI industry sources on the 30th, Samsung SDS recently created a "Digital Asset Consulting Group" under the financial consulting team within its Strategic Marketing Division. The unit is responsible for crafting business strategies and leading sales efforts related to STOs and stablecoins. The Digital Asset Consulting Group's initial target is the STO market, where legislation has already been completed. Samsung SDS is pursuing IT service contracts with domestic financial firms participating in the STO business.
The Digital Asset Consulting Group is also exploring stablecoin-related opportunities. Unlike STOs, stablecoin legislation has yet to pass the National Assembly. Samsung SDS is closely monitoring policy trends from financial regulators and lawmakers while assessing business potential. Samsung SDS CEO Lee Jun-hee stated at the company's annual shareholders' meeting on the 18th of this month, "We are reviewing new businesses such as stablecoins with commercialization as a premise."
