SK Telecom (017670.KS), South Korea's largest mobile carrier, has identified recovering its subscriber market share as its top priority. Attention is focused on whether the company can raise its share back above 40% after it fell below that threshold following last year's hacking incident.
SK Telecom CEO Jeong Jae-heon met with reporters on March 26 after the company's 42nd annual general meeting at T Tower, its headquarters in Euljiro, Seoul. Regarding wireless market share, he said, "Our goal this year is to achieve a net increase in subscribers," adding, "Fortunately, January and February appear to have largely met our expectations, and if we continue our efforts, we believe we can turn things around to show growth by the end of the year."
Jeong also outlined the company's artificial intelligence business direction. "We are ambitiously preparing new AI businesses based on a full-stack AI approach," he said, explaining that "AI business cannot be done by one company alone — it needs to proceed through cooperation with leading companies." Regarding plans to invest in "AI Company," an AI investment entity recently established in the United States by SK hynix (000660.KS), he added, "We are currently reviewing it overall."
At the shareholders' meeting, a total of five new directors were appointed, including Jeong as an inside director. Han Myeong-jin, head of the MNO Company-in-Company, was named an inside director, while Yoon Poong-young, president in charge of SK SUPEX Council, was appointed as a non-executive director. Lee Sung-yup, a professor at Korea University's Graduate School of Management of Technology, and Lim Tae-seob, a professor at Sungkyunkwan University, were newly appointed as outside directors. In addition to director appointments, other agenda items were approved, including △approval of the 2025 financial statements and △partial amendments to the articles of incorporation. The dividend per share was finalized at 1,660 won. Jeong, who took office in October last year, was elected as an inside director at the shareholders' meeting and was subsequently appointed as representative director at a board meeting held immediately afterward.