MarkVision, an artificial intelligence-based brand trust-building solution company, on Monday disclosed the results of its collaboration with domestic venture capital firm Atinum Investment to combat phishing crimes and protect brand integrity.
Atinum Investment adopted MarkVision's generative AI-based brand protection solution, "MarkAI," in January last year. Since deploying MarkAI, Atinum Investment has automated the entire process from detection to enforcement, going beyond simple monitoring. The firm established a one-stop system that tracks and analyzes phishing activity in real time — covering not only website-based phishing pages but also social media posts, advertisements, accounts, and messaging platform accounts — to identify phishing indicators and proceed with reporting and sanctions.
Over the past year, MarkAI reviewed 32,212 websites and posts containing keywords related to Atinum Investment. Of these, 196 cases were flagged as suspected phishing. Immediate reporting procedures were initiated for 89 cases confirmed as actual violations, and 84 were ultimately sanctioned, achieving a sanction success rate of approximately 95%. The average response time — from detecting phishing indicators to actual enforcement — was 51 hours (approximately two days). This enabled the blocking of phishing content at an early stage before it could spread, effectively preventing potential damage.
MarkVision is accelerating technological advancement with the goal of reducing the average response time to within 12 hours. "VC phishing crimes are a problem that threatens trust in the investment ecosystem, and our collaboration with Atinum Investment is a representative case demonstrating that AI-based responses work effectively in actual risk management," MarkVision CEO Lee In-seop said. "As phishing problems are recently spreading beyond finance to brands across all industries, we will continue to enhance our protection systems so that various companies can focus on growth with peace of mind."