LG Uplus (032640.KS), a major South Korean telecom carrier, announced Wednesday that it will strengthen its digital content lineup through a collaboration with Hyundai Card DIVE, Hyundai Card's digital culture content platform.
LG Uplus has been operating a digital content channel called "Plus" within its integrated application U+one since October last year. The Plus menu features a variety of content updated weekly under the theme of "a space that adds Plus to customers' daily lives."
LG Uplus had previously operated the Plus channel with its own in-house content but partnered with Hyundai Card DIVE to offer customers a richer content experience. The digital content available through the Plus menu can be enjoyed by anyone regardless of their telecom carrier.
The company has also prepared a promotional event. Through July 17, customers who view three or more DIVE content pieces on the Plus menu and select one that matches their taste to enter a sweepstakes will receive prizes. The promotion is open to anyone, not just LG Uplus subscribers. Winners selected by lottery will receive a Balmuda The Toaster Pro (one winner), an Aesop Shower Room Serenade set (three winners), or a 50,000 won Shinsegae gift card (six winners).
As an offline benefit, free tickets are available through the end of this month for the "Donald Judd: Furniture" exhibition at Hyundai Card Storage in Yongsan-gu, Seoul. Hyundai Card DIVE will also feature LG Uplus's curated exhibition "Kwon O-sang's Simplexity: AI, Humans and Art." "We will further strengthen our differentiation in the telecom market through collaborations with various artists and companies going forward," said Kim Won-ki, an LG Uplus executive.