Xenon, a generative artificial intelligence solutions company, said Thursday it has opened a "Physical AI Lab" and begun full-scale research operations.
The Physical AI Lab serves as a core research hub linking the company's "Physical AI Task Force" strategy, launched in January this year, to actual technology development aimed at advancing and commercializing physical AI. Vice President and Chief Technology Officer Myung Dae-woo oversees lab operations and technology development, leading research to integrate software-driven AI with real-world physical systems.
The lab is equipped with dedicated training infrastructure for hardware control and physical interaction learning. The facility is designed to collect data from actual robot and sensor environments and incorporate it into the learning process, with a focus on enhancing real-world applicability and technical maturity. Through this, the company plans to quickly build an "enterprise physical AI platform" capable of automating a wide range of physical tasks performed in corporate settings.
Xenon is also ramping up efforts to expand the scope of AI applications into diverse physical environments within actual enterprises, building on the technical capabilities it has accumulated in the enterprise generative AI solutions field. The company specifically plans to commercialize senior care services using humanoid robots within this year.
The Physical AI Lab is currently focused on a "Senior Human Care" project utilizing Unitree's humanoid robot "G1." To address the growing demand for eldercare in an aging society, the lab is validating physical AI technologies applicable to various scenarios including caregiving assistance and daily living support, while collecting diverse simulation data centered on nursing and daily living support environments.
Xenon plans to move beyond developing physical AI services limited to specific form factors and expand the technology's application across industries. To this end, the company is concentrating its resources on developing a general-purpose physical AI engine that can be deployed without constraints across multiple hardware types, including humanoid robots, dual-arm robots and quadruped robots.
"Launching the Physical AI Lab is a strategic decision to accelerate practical innovation at industrial sites," CTO Myung said. "Based on the AI capabilities we have accumulated, we will commercialize physical AI that can be immediately deployed across various hardware types and environments at an early stage, and set a new standard for enterprise physical AI."
Xenon plans to unveil the Physical AI Lab's research achievements along with related solutions at "AI EXPO KOREA 2026," scheduled to be held in May.