Kakao is significantly expanding the Kakao Tools service within "ChatGPT for Kakao" and moving to grow its artificial intelligence (AI) agent ecosystem.
Kakao said Thursday it has added services from leading partners across various sectors to Kakao Tools, including Olive Young, Musinsa, Hyundai Department Store, Samjeomsam, My Real Trip, Saramin and Woori's Table. The revamp also enables users to access affiliate services such as KakaoBank and Kakao Golf Reservation.
Kakao Tools is an AI agent service that allows users to access both Kakao's internal and external services within ChatGPT for Kakao. The service had previously centered on Kakao's core offerings — including Gift, Reservation, KakaoMap and TalkCalendar — as well as affiliate services such as Melon, Kakao T and KakaoPay.
With the expanded overhaul, users can now access services spanning all areas of daily life — beauty, fashion, retail, tax filing, travel, job search and food — through a single chat window. For example, a user can ask ChatGPT for Kakao questions such as "Recommend a good sunscreen for dry skin" or "Show me a list of denim jackets to wear on a cherry blossom trip in April," and receive tailored suggestions through partner services linked to Kakao Tools.
Kakao has also created a space where users can design their own agent environment. A dedicated "Home" menu has been newly added for Kakao Tools, featuring curation sections such as "Popular Charts" and "Recommended Services" that allow users to intuitively explore and utilize various services. In the "MY" menu, users can directly add or remove services to customize their experience based on personal preferences.
Starting with this expansion of Kakao Tools, Kakao plans to broaden partnerships with various partners to enhance the utility of Kakao Tools and continue to refine its "everyday AI" strategy based on AI agents.
"We aim to create an environment where AI agents permeate deeply into users' daily lives through close collaboration with partners across diverse industries," said Yoo Yong-ha, AI Connect Performance Leader at Kakao. "We plan to build a virtuous cycle where user convenience is enriched through the steady expansion of the AI agent ecosystem."