Hyundai Motor Group is launching the "MobED Alliance," a collaborative framework involving parts suppliers, robotics solution companies, and related institutions based on its compact mobile platform "MobED," to supply robotics solutions for industrial sites. The company plans to move beyond selling MobED as a standalone product and offer it in configurations combining devices tailored to specific industries.
Hyundai Motor Group announced on June 4 at the "2026 Smart Factory & Automation World (AW 2026)" held at COEX in Seoul that it held a launch ceremony and began domestic sales of MobED. The event was attended by representatives from Hyundai Motor Group Robotics Lab, parts suppliers including Hyundai Transys and SL, solution companies such as LS Tira Utech and Gaon Robotics, and related organizations including the Korea AI & Robotics Industry Association.
The MobED Alliance was established to reflect the industry shift in robotics adoption from "equipment" to "utilization and operation." Hyundai Motor Group plans to leverage MobED's expandability to provide industry-specific configurations along with installation and operational support.
MobED features a structure where each of its four wheels operates independently, allowing wheel height adjustment while in motion. It is designed to maintain body balance while navigating environments with significant terrain variations, including drainage channels, uneven surfaces, ramps, and curbs. MobED can accommodate interchangeable devices mounted on top, enabling a wide range of applications—from logistics delivery systems to patrol drone stations and advertising or information signage. Hyundai Motor Group plans to develop and supply 10 types of related devices in partnership with its partners.
The alliance operates with divided roles among the Robotics Lab, parts suppliers, robotics solution companies, and related institutions. Hyundai Motor Group Robotics Lab handles MobED platform development and core technologies, while 10 parts suppliers including Hyundai Transys and SL provide key components such as sensors, electrical systems, and batteries. Five robotics solution companies including LS Tira Utech and Gaon Robotics are responsible for industry-specific service configuration and on-site deployment, while related institutions including the Korea AI & Robotics Industry Association support demonstration projects and adoption infrastructure development. Hyundai Motor Group plans to expand supply to corporate and public sectors through this collaborative structure and strengthen the domestic robotics industry ecosystem.
Meanwhile, Hyundai Motor Group unveiled the mass-production model of MobED for the first time in Korea at AW 2026 and is operating an experience booth spanning 180 square meters within the exhibition hall. The booth features structures replicating outdoor environments including drainage channels, uneven terrain, ramps, and curbs to demonstrate MobED's mobility and driving performance. Visitors can experience rough-terrain driving performance, body leveling capability, and operational convenience across three themed experience zones: manual driving, autonomous driving, and broadcasting/content applications.
"MobED, which has been recognized for its innovation on the global stage, has evolved into an even more advanced robotics solution through this alliance," said Hyun Dong-jin, Vice President and Head of Hyundai Motor Group Robotics Lab. "Hyundai Motor Group will work with its key partners to enhance the competitiveness of Korea's robotics industry and lead the expansion of the physical AI ecosystem."