Dongwon Industries announced Tuesday it will hold various promotions across major retail channels to mark "Tuna Day" on March 7.
From March 5 to 11, the company will host live bluefin tuna cutting shows at select E-Mart locations including Mapo, Jukjeon, Yeonsu, Cheongye, and Dongtan stores. Premium bluefin tuna sashimi will be offered at discounts of up to 30%.
Hyundai Department Store locations in Apgujeong, Pangyo, Yeouido, Cheonho, Sinchon, and Jungdong will feature specialty bluefin tuna cuts from March 6 to 8, including otoro (fatty belly), chutoro (medium-fatty belly), and kama (collar).
Lotte Mart's Zettaplex store will offer three pieces of futomaki as a complimentary gift to customers purchasing assorted bluefin tuna sashimi on March 7.
Online shoppers can purchase domestically caught bluefin tuna sashimi, flash-frozen and prepared, through Dongwon Industries' Naver Brand Store.
The company is also running a purchase verification event through March 8. Customers who submit receipts showing purchases of Dongwon tuna products worth 27,000 won or more will be entered into a drawing for prizes including hotel accommodation vouchers valued at 700,000 won, family restaurant gift cards, and Brand Store discount coupons.
"We designed these events so consumers can experience a variety of tuna products for Tuna Day," a Dongwon Industries official said. "We plan to continue promoting Dongwon Industries' seafood products through online and offline marketing."