APR announced Wednesday that its flagship brand Medicube has exceeded 20 million units in cumulative global sales of its toner pad product line.
The milestone comes just nine months after the company recorded 10 million units sold in March last year, effectively doubling its sales volume by December.
Approximately 70% of total sales were generated in overseas markets. Medicube has been expanding its distribution network by strengthening online sales through major e-commerce platforms including Amazon, while also increasing its presence in offline retail channels across key countries.
Toner pads are skincare products featuring toner-soaked pads that users wipe across their skin. They are designed to provide hydration while simultaneously exfoliating and refining skin texture. The convenient application method is considered a key factor driving demand in the global skincare market.
The "Zero Pore Pad" recorded the highest sales among the product line. The product maintained the top position in Amazon's "Facial Toners & Astringents" category for more than a year, from February last year through the first week of March this year. During major promotional events such as Black Friday, it also ranked first in the overall beauty category.
The company has been strengthening its functional product lineup with additions including Deep Vita C Pad, Red Succinic Acid Pad, Exosome Cica Calming Pad, PDRN Gel Pad, and Kojic Acid Turmeric Vita Toner Pad.
The Zero Pore Pad gained attention when White House Press Secretary Karoline Leavitt, who visited Korea for the APEC Gyeongju Summit in October last year, mentioned it as a "recommended Korean skincare product" on her personal social media account.
"Surpassing 20 million units sold demonstrates global consumer response to the competitiveness of our toner pad products," an APR spokesperson said. "We will continue product development based on demand and expand our distribution channels."