Shinsung Tongsang's SPA brand TOPTEN10 announced on the 3rd that it is launching its brand strategy in earnest, putting its "Good Wear" philosophy at the forefront and selecting actress Jun Ji-hyun as ambassador.
TOPTEN explained that as the SPA market shifts its center of gravity from simple price competition to brand differentiation, it has preemptively responded to this trend through functional material development and design investment. The company added that Jun Ji-hyun was selected as ambassador because she is an actress who possesses both timeless elegance that transcends eras and familiarity that resonates across all generations, making her the most compelling figure to embody the "unchanging values" that TOPTEN pursues.
TOPTEN will leverage Jun Ji-hyun's ageless image to strengthen its positioning as a brand encompassing all generations from their 20s to 50s. Jun Ji-hyun will showcase styling from TOPTEN's functional lines including Cool Air, UV Protection, and Super Stretch for this SS season. These products are designed with Korean body types and lifestyles in mind and represent the flagship lines that TOPTEN has consistently developed based on its Good Wear philosophy.
The TOPTEN 2026 SS Collection featuring Jun Ji-hyun is available at offline stores nationwide and the company's online store Good Wear Mall. Campaign images will be released sequentially through the brand's official social media channels.