Samsung Electronics (005930) announced on March 3 that it showcased its "Galaxy AI" technology, including the new Galaxy S26 series of artificial intelligence smartphones, at Mobile World Congress (MWC) 2026, the world's largest mobile exhibition, which opened on March 2 (local time) in Barcelona, Spain.
Samsung Electronics set up an exhibition hall spanning 1,745 square meters (approximately 528 pyeong) at the Fira Gran Via venue. The company displayed Galaxy AI products that understand user context and proactively support daily experiences, including the third-generation AI phone Galaxy S26, which was unveiled on January 25 (local time) in San Francisco, California, along with the wireless earbuds Galaxy Buds4 and the laptop Galaxy Book6.
Samsung Electronics also introduced next-generation technologies, including personalized health experiences powered by AI, the extended reality (XR) device Galaxy XR, and the Galaxy Z Tri-Fold, a foldable phone with a dual-folding screen.