Nongshim announced on the 3rd that it has signed a strategic partnership with Nestlé Korea and will begin domestic offline distribution of approximately 150 Nestlé coffee and confectionery products starting this month. The company plans to deliver results by steadily expanding market share for Nestlé products.
Nestlé's core coffee business features a broad lineup ranging from coffee beans to stick coffee and capsule coffee. Representative brands include Nescafé, Dolce Gusto, and Starbucks At Home. Nongshim aims to expand sales by supplying Nestlé products to major channels in line with the home café trend and growth in the capsule coffee market.
Nongshim will also sell Nestlé's confectionery brand KitKat, as well as B2B brands Maggi and Buitoni to expand food service channels including hotels and restaurants.
A Nongshim representative said, "We will focus our capabilities on bringing Nestlé products closer to Korean consumers through Nongshim's distribution expertise, which has successfully established various global brands in the market."