Musinsa announced on the 3rd that it will exclusively release its first collaboration collection with global sports brand Puma as a "Musinsa Edition."
This collection marks the first collaboration between Musinsa and Puma, featuring a co-branded logo that combines the identities of both brands.
The product lineup consists of 14 apparel items including jackets, pants, and skirts, along with four "Slipcat" sneaker styles. The collection includes a woven jacket reflecting Puma's signature T7 track details, a layering skirt with strap details, and Slipcat sneakers inspired by a racing concept. Red Velvet member Seulgi participated in the campaign photoshoot.
Musinsa is running online and offline promotions to celebrate the launch. Starting on the 3rd, the Musinsa app will offer a limited event where customers can purchase the "T7 Balloon Mini Skirt" for 1,000 won. Customers who leave reviews of the showcase will be entered into a drawing for a 100% discount coupon on the "Monogram Layering Skirt." Offline, a pop-up store will run until the 17th at "Musinsa Kicks Hongdae," a sneaker select shop. On-site purchasers will receive Puma knee socks on a first-come, first-served basis.
A Musinsa representative said, "This Musinsa Edition product will be available beyond the Korean market in China, Taiwan, and Hong Kong," adding, "It will also be sold at Musinsa Store Shanghai Anfu Road and the Tmall Musinsa Flagship Store, both operated by Musinsa."