KG Mobility (003620) (KGM) announced Monday that it sold a total of 8,237 vehicles in February, comprising 3,701 units in the domestic market and 4,536 units in exports.
According to KGM, despite reduced production and business days due to the Lunar New Year holiday, domestic sales recovered on the back of strong demand for the new Musso pickup truck launched in January. Total sales increased 3.3% compared to the cumulative figure from the previous year. Domestic sales marked the highest monthly volume in five months since September last year, when 4,100 units were sold. Year-on-year, domestic sales jumped 38.3%, with cumulative sales also up 38.4%.
By model, Musso led the gains with 1,393 units sold, up 24% from 1,123 units in January. Exports declined year-on-year due to reduced production from fewer working days, but the Torres EVX performed well with 1,445 units sold. Torres EVX sales rose 22% month-on-month and 68% year-on-year, supported by growing demand in Turkey.
Turkey ranks as KGM's largest export market for both 2024 and 2025. The company exported 11,122 units in 2024 and 13,337 units last year, maintaining growth momentum through enhanced product competitiveness and aggressive marketing.
KGM is also strengthening its response to both domestic and international markets. In Korea, the company has expanded customer engagement through events including prize giveaways at the Hwacheon Sancheoneo Ice Festival, the "KGM Cinema Day" cultural event, and an AI video content contest based on the "Musso Man" character. Overseas, KGM held a large-scale dealer conference in Germany last month, hosting approximately 220 local dealers and journalists to share its brand, marketing plans, and key strategies for this year. The event also showcased the Musso and various tuning models.
The new Musso is an original-style pickup that inherits the heritage of the Musso Sports (2002), Korea's first sport utility truck (SUT). KGM offers a multi-lineup configuration centered on key specifications including front design, powertrain, deck, and suspension, providing customers with customized options.
"Despite reduced production and business days, domestic sales increased year-on-year thanks to growing Musso sales volume, showing signs of recovery," a KGM official said. "We will further boost sales through aggressive domestic market initiatives including expanded customer touchpoints and brand communication, as well as new model launches such as Musso and strengthened efforts in export markets."