Hyundai Livart (079430) has introduced an XR device-based consultation service, a first in the furniture industry, to enhance customer service.
Hyundai Livart, an interior design company under Hyundai Department Store Group, announced on the 3rd that it is launching full operations of "XR Design Studio," a virtual space consultation service.
XR Design Studio is a service that runs a proprietary customer consultation program on Samsung Electronics' extended reality (XR) headset, "Galaxy XR." This marks the first time an XR device has been integrated into consultations in Korea's furniture industry. Unlike conventional methods that simply show bird's-eye view layouts of furniture placement, the service enables vivid simulations of how furniture would look in customers' actual living spaces.
"Most customers struggle to visualize whether furniture will harmonize with their existing interior or how much space will remain for movement when purchasing furniture," a Hyundai Livart spokesperson said. "This causes considerable inconvenience during the purchase process or when arranging products immediately after delivery. The XR Design Studio service was designed to address these minor customer pain points."
The XR Design Studio consultation begins when a staff member retrieves a 3D bird's-eye view of the customer's apartment from Livart's database, displays it on the in-store consultation PC monitor, and places Livart furniture or Livart home interior products on the floor plan.
When the customer puts on the XR headset, a virtual space generated from the floor plan appears in their field of vision. By manipulating the controller or turning their head, customers can experience from various angles what the space would feel like with the furniture in place, as if actually walking through it.
XR Design Studio will begin operations at two locations: Livart Total Gangnam in Nonhyeon-dong, Gangnam-gu, Seoul, and Livart Total The Hyundai Seoul in Yeouido-dong, Yeongdeungpo-gu, Seoul. Hyundai Livart plans to expand the service to 10 stores by the end of the year.