Hyundai Department Store announced Monday it will launch "Yeouido Pass" and "K-Beauty Pass" on June 6 targeting foreign tourists, in partnership with online travel agencies Klook and KKday.
This marks the first time a Korean retailer has developed and offered tourism-focused passes on OTA platforms.
The Yeouido Pass includes K-makeup experiences at beauty stores such as MAC, Hera, and Nars inside The Hyundai Seoul, along with Han River cruises and the Yeouido hot air balloon. Shopping discounts and complimentary beverages are also provided.
The K-Beauty Pass is a "K-Style Complete Course" covering hair styling, makeup, and photo shoots. Visitors can receive Korean-style hair and makeup services at major hair salons in six Hyundai Department Store locations including The Hyundai Seoul at a 10% discount. Photo session discounts are also included.
The passes can be purchased by accessing each OTA app to book and pay for desired services in advance, with vouchers issued via QR code.