LG Uplus announced on the 25th that it will unveil its next-generation customer service solution "Agentic AICC," developed using OpenAI technology, at MWC26, the world's largest mobile telecommunications exhibition, opening in Barcelona, Spain on March 2.
Agentic AICC breaks away from conventional scenario-based response systems by utilizing OpenAI's large language model to analyze customer intent and context in real time and generate optimal responses. The technology features an agent-based consultation system in which artificial intelligence assesses situations and takes necessary actions autonomously.
For example, even when inquiries change mid-conversation or complex requests are raised, the system maintains conversational flow and delivers contextually appropriate responses. The function that analyzes customer requests and autonomously establishes consultation priorities and procedures improves response accuracy and minimizes so-called hallucinations.
A digital human consultant equipped with this technology will be stationed at the exhibition booth for visitors to experience firsthand. Ahn Hyung-kyun, Vice President and Head of Enterprise AI Business Group at LG Uplus, said, "The technology unveiled at this MWC is the fruit of continuous collaboration between both companies since we announced our partnership with OpenAI in July last year." He added, "We will continue to introduce innovative platforms that deliver real value to both customers and enterprises by combining global partnerships with our proprietary AI capabilities."