Eastaid (239340) announced on the 10th that it has expanded its artificial intelligence profile service Mevu by launching a "duo portrait profile" product line that allows users to create images with friends, romantic partners, or pets.
The duo portrait profile goes beyond the existing single-person format, enabling users to generate profile images based on various relationship combinations including friends, couples, parents and children, and pet owners with their animals.
The new product actively reflects user demand for preserving special moments shared with loved ones or pets. Starting with the duo portrait introduction, Mevu aims to expand its scope beyond individual ID and business profiles into a service that captures everyday moments and anniversaries with loved ones.
Alongside the new product launch, Mevu significantly strengthened seasonal content aligned with major February events. Notable examples include a hanbok theme set against traditional palace backgrounds for the Lunar New Year and a polaroid theme expressing the excitement of graduation and enrollment seasons. The service also introduced differentiated offerings such as Korean-style New Year greeting cards and animated New Year messages to help users share sentiments with family and acquaintances.
An Eastaid official said, "Mevu is evolving beyond a simple style image generation tool into a lifestyle app that commemorates and preserves special everyday moments through comprehensive product expansion." The official added, "The duo profile feature is expected to become a key growth driver by encouraging voluntary sharing and joint usage among acquaintances."
Mevu's AI profile generation volume has increased for three consecutive months, approximately doubling compared to the end of last year. Conversion metrics from download to actual generation and payment have also more than doubled to the mid-20 percent range, showing significant improvement in both usage density and profitability.
Kim Nam-hyun, CEO of Eastaid, said, "Mevu is evolving from creating images of individuals into a service that naturally captures connections and moments between people, and between people and their pets." He added, "We will continue to use AI to help anyone easily preserve precious everyday memories without special preparation or locations."