Restaurant owners using delivery platforms have rated their perception of "mutual growth" at less than 50 points out of 100, with only three in 10 expressing satisfaction with commission fees, a government survey showed.
According to the "2025 Delivery App Satisfaction Survey" and "Delivery App Vendor Perception Survey" released by the Ministry of SMEs and Startups on Monday, vendors gave the three major delivery apps—Baedal Minjok, Coupang Eats, and Yogiyo—an average score of just 49.1 points out of 100.
Yogiyo scored highest at 49.5 points, followed by Coupang Eats at 49.4 points and Baedal Minjok at 48.4 points. All three platforms remained in a similarly low range with minimal differences.
Dissatisfaction with commission fees was particularly pronounced. The average score for fee appropriateness was 38.2 points, the lowest among all survey categories. While the average commission rate charged by the top-selling delivery app was 8.2 percent, vendors considered 4.5 percent to be a fair rate, revealing a significant perception gap.
Delivery fees showed a similar disconnect. The average delivery fee per order across the three platforms was 3,333 won, but vendors said an acceptable level would be around 2,300 won.
Advertising expenses also weighed on vendors. Survey respondents spent an average of 107,000 won per month on delivery app advertising. The most common improvement requested by store owners was a reduction in commission and delivery fees, cited by 74.3 percent of respondents. This was followed by disclosure of fee and advertising cost calculation standards (60.1 percent), clearer exposure algorithms (31.7 percent), and establishment of communication channels with platforms (26.6 percent).
When asked about the biggest difficulties in using delivery apps, 61.9 percent pointed to commission fee increases. Settlement errors and delivery delays were each cited by approximately 9.6 percent of respondents.
The 808 businesses surveyed had used delivery apps for an average of 45.1 months, with 36 percent of their average monthly sales in the first half of last year generated through delivery platforms—demonstrating that delivery apps have become a core component of their revenue structure.
Overall satisfaction with delivery apps exceeded 50 percent, with 63.2 percent saying they were satisfied. However, only 28.3 percent expressed satisfaction with commission and delivery fee levels.
"This survey was conducted to assess vendor perceptions of delivery apps and encourage mutual cooperation at a time when vendors face significant burdens from fees," said Lee Eun-cheong, Director General of the Mutual Growth Cooperation Policy Bureau. "Based on these results, we will work to create an environment where delivery apps and vendors can grow together."