Netflix is offering compensation of up to 1.1 billion won ($750,000) to secure generative artificial intelligence (AI) experts in the gaming field. The move is interpreted as an effort to build a next-generation entertainment business structure combining AI technology, going beyond simply expanding its game lineup.
According to industry sources on the 5th, Netflix recently posted a job opening for a machine learning researcher in the gaming division to work at its "Studio Media Algorithms Team" in Los Angeles, California.
What draws the most attention is the compensation. The salary range for the position is between $466,000 and $750,000, which translates to approximately 680 million won to 1.1 billion won.
The core responsibilities presented by Netflix include research, development, and optimization of large language models (LLMs) and multimodal technologies for games. The role involves developing image, video, and 3D generative models and applying them to actual game services.
Examples include features that allow free conversations with in-game characters or generate 3D backgrounds and items in real time. Netflix aims to implement such advanced AI functions seamlessly even on low-spec devices such as smartphones and TVs.
Netflix's aggressive recruitment is interpreted as a strategy to transform its gaming business and enhance a new growth engine.
Netflix launched its game service in November 2021. In the early days, it focused on relatively simple content such as puzzle and casual games, but it has since expanded its business scope by successively acquiring game developers. In 2021, it acquired Night School Studio, the game maker known for "OXENFREE." In 2022, it took over game developer Boss Fight Entertainment.
Recently, Netflix has been loading its platform not only with games utilizing its own intellectual property (IP) such as "Squid Game," but also with popular external titles such as "Football Manager" (FM) and "Civilization."
Netflix's acceleration of internalizing high-quality AI models is seen as a move to improve production efficiency for large-scale game projects and reduce cost burdens.
Rising game production costs are a common challenge across the industry. The UK Competition and Markets Authority (CMA) projected that game development costs would increase by an average of 8% annually from 2022 to 2028.
Developers are rushing to adopt AI technology to cope with soaring production costs. Neil Druckmann, development director of the game "The Last of Us," said, "AI is free from stereotypes and can complement human limitations."
Domestic game companies are also accelerating AI technology research and utilization. Krafton (259960.KS) unveiled a CPC that interacts with users based on an on-device small language model (SLM). NCsoft operates "Varco 3D," a game asset generation model, through its subsidiary NC AI.
"Netflix's move reflects its determination to reinvent itself as a 'tech-based game company' equipped with AI capabilities," a game industry official said. "The attempt to implement high-spec AI functions even on low-spec devices will be a key winning card in building an independent game ecosystem."
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