Adam Cheyer, co-founder of Apple's artificial intelligence voice assistant Siri, advised that Apple must reduce trial and error and find ways for AI and humans to interact in order to lead the AI era.
Meeting with Seoul Economic Daily in San Francisco on the 8th, Cheyer stressed that Apple needs to find a breakthrough as it struggles to develop Siri-based AI intelligence. Apple acquired Siri, which Cheyer co-founded, in 2010. Cheyer joined Apple and worked alongside then-CEO Steve Jobs, integrating Siri into the iPhone in October 2011.
"Apple has experienced several failures in the market, and the time allowed for mistakes is increasingly shrinking," Cheyer said. "They now have to make very wise decisions." He expressed concern over the Siri overhaul, the core of Apple's next-generation AI strategy "Apple Intelligence," being delayed for a second year. After struggling to develop its own AI, Apple has stated that it will eventually launch a Siri based on Gemini, the AI of competitor Google.
Cheyer emphasized that the company that dramatically leads human-AI interaction can become the AI leader. "The way people interact with AI has not yet been defined," he said. "The company that wins that race could become the most important technology company over the next 10 years."
Although Apple is struggling in the AI market, Cheyer believes it has more than enough ability to turn the tide. "I still want to say that Apple can win in the AI field," he said. "Many people use the iPhone, and Apple values privacy protection more than any other company." He added, "Because trust is important in AI, Apple has the potential to have the agentic AI that people trust the most."
