Japan Expands Dual Pricing System for Tourists Amid Record Visitor Numbers

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By Lim Hye-rin, AX Content Lab
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Planning a trip to Barcelona or Kyoto? Here's what you need to know about the 'tourist tax bombs' hitting travelers' wallets.

Cherry blossom trip plans met with "tourists pay more"... Japan's 'dual pricing system' takes full effect - Seoul Economic Daily International News from South Korea
Cherry blossom trip plans met with "tourists pay more"... Japan's 'dual pricing system' takes full effect

Japan is accelerating the adoption of dual pricing systems nationwide as foreign tourist arrivals hit record highs. The policy charges higher fees to foreigners and non-residents, citing overtourism mitigation and fiscal burden reduction.

Himeji City in Hyogo Prefecture, western Honshu, implemented dual pricing for Himeji Castle, a UNESCO World Heritage site, starting April 1, according to Asahi Shimbun.

City residents pay the unchanged 1,000 yen (approximately $7), while non-residents now pay 2,500 yen (approximately $17). Admission became free for visitors under 18 regardless of residency, down from the previous 300 yen. Notably, the policy applies to all non-residents rather than targeting only foreigners as originally planned.

Odawara Castle's main tower in Kanagawa Prefecture also introduced tiered pricing the same day. Adult admission, previously 510 yen, now stands at 500 yen for residents and 1,000 yen for non-residents.

Kyoto Plans to Double Bus Fares for Non-Residents

Kyoto, one of Japan's premier tourist destinations, is pursuing differential public transit fares. Mayor Koji Matsui announced plans to implement tiered city bus pricing during a city council session, according to Jiji Press.

The city is considering lowering the current 230 yen base fare to 200 yen for residents while raising it to 350-400 yen for non-residents. Non-residents include Japanese citizens living outside Kyoto, not just foreign tourists. If approved, non-residents would pay approximately double the resident rate.

Kyoto City is in discussions with the Ministry of Land, Infrastructure, Transport and Tourism, targeting implementation as early as April next year. Mayor Matsui stated the measure aims "to create a sustainable city."

National Museums Consider 2-3x Higher Foreign Admission

The discussion is extending to national cultural institutions. Japan's Agency for Cultural Affairs plans to direct national museum and art museum corporations to consider differential pricing for foreign visitors, according to Yomiuri Shimbun.

The policy would cover 11 national museums and art museums in Tokyo, Kyoto, Nara and other cities. Eight of these institutions rely on government subsidies for more than half their revenue. Rising costs for multilingual audio guides and other foreign visitor services reportedly drove the review.

The Ministry of Finance estimates foreign admission fees could reach two to three times standard rates if dual pricing is adopted.

Several overseas destinations including Egypt's pyramids and India's Taj Mahal already operate dual pricing systems. France's Louvre Museum has also announced plans to raise admission fees for non-EU tourists.

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AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.