Samsung Electronics said on the 31st that more than half of the pre-order customers for its new 'Galaxy Z8' foldable phone series are consumers in their teens, 20s and 30s.
The model most frequently pre-ordered by consumers in these age groups was the 'Galaxy Z Fold8,' a product featuring a new form factor with a 4:3 screen ratio. The most popular color choice was 'cream.'
Samsung Electronics (005930.KS) unveiled three new foldable phone products—the Galaxy Z Fold8, 'Z Fold8 Ultra,' and 'Z Flip8'—at its 'Galaxy Unpacked 2026' event on the 22nd of this month. Pre-order sales are being conducted from the 28th through the 3rd of next month.
Samsung Electronics analyzed that the Z Fold8 is highly popular among consumers in their teens, 20s and 30s because its large tablet-like screen allows immersive enjoyment of short-form videos, webtoons and games. Both when unfolded and folded, the Z Fold8 has increased the horizontal ratio of its screen compared with the previous model, reducing wasted blank space at the top and bottom when viewing video content. This enables a larger video screen relative to the device size, enhancing immersion. It is also the lightest among all Fold models to date.
Samsung Electronics saw that consumers in their teens, 20s and 30s frequently use their cameras and value large storage space for keeping photos, which also drove pre-order demand. Samsung Electronics is offering pre-order customers a 'double storage' benefit that upgrades the 256GB storage model to 512GB free of charge. Upgrading the 512GB model to 1TB requires paying only 310,700 won, which is less than the price difference between the two models.
Samsung Electronics is also offering pre-order benefits including a six-month subscription to 'Google AI Pro,' a three-month subscription to Welaaa, 11 special game themes from the Galaxy Store, a 10% discount coupon on new Galaxy Watch products, and a 30% discount coupon on accessories including cases. The company is also operating the 'New Galaxy AI Subscription Club,' which lowers the purchase price of new products by compensating up to 50% of the price when the device is later returned.
Based on the lowest-specification model with 12GB of RAM and 256GB of storage, the new products are priced at 2,278,100 won for the Galaxy Z Fold8, 2,577,300 won for the Z Fold8 Ultra, and 1,683,000 won for the Z Flip8.
"Younger consumers in their teens, 20s and 30s responded quickly, confirming the high immersion of the new form factor and expectations for the mobile experience," a Samsung Electronics official said. "As various benefits including double storage end on the 3rd of next month, we recommend that customers considering a purchase buy within the pre-sale period."
