Classys has appointed a chief executive who previously worked at Samsung Electronics as it accelerates the expansion of its global business.
Classys said on the 15th that it had newly appointed Yoon Jun-oh, a former Samsung Electronics executive vice president, as its CEO. Yoon worked for 34 years at Samsung Electronics' Korean and U.S. units, handling roles including software engineering, marketing and planning.
In particular, Yoon was in charge of business portfolio strategy, identifying new growth engines, and mergers and acquisitions (M&A) at the strategy team of Samsung Group's Future Strategy Office from 2009 to 2018. During this period, he led Samsung Electronics' acquisition of Harman, the automotive electronics and audio company.
Classys plans to rapidly expand its global business through Yoon's appointment. It has recently entered the U.S. and Chinese markets and acquired Medsystems, a Brazilian distributor of aesthetic medical devices, to expand its local direct sales system. Overseas sales currently account for about 67 percent of total revenue, while overseas personnel make up about 33 percent of the company's total workforce.
Classys also plans to unveil next-generation products and services that combine artificial intelligence (AI), software and data capabilities with its energy-based aesthetic medical device technology and treatment data. "We will combine AI and software capabilities with Classys' strong hardware and clinical competitiveness," Yoon said. "We will connect the growth strategy and innovation DNA accumulated at Samsung Electronics to the expansion of our global business."
