Shinsegae Department Store said on the 10th that it is exclusively unveiling the first pop-up store for the artificial intelligence (AI) creator "Emotionally Unstable Kim Ham-jji."
Shinsegae Department Store (004170) will operate the Kim Ham-jji pop-up store "I'm Going to Work Again Today" on the Open Stage on the first floor of its Gangnam branch through the 22nd. Emotionally Unstable Kim Ham-jji is an AI creator who has gained popularity by humorously addressing themes that office workers can relate to, such as the urge to quit, payday, and burnout. The creator has 710,000 YouTube subscribers and is expanding its fan base centered on short-form and meme content.
The pop-up space features various experiential content along with emotions that any office worker would have felt. It offers diverse content including a kiosk that analyzes office worker types, a stress-relief shredder, an overtime pay event, and an "I Quit" message zone. It also sells a total of 45 types of merchandise, many of which are new products being unveiled for the first time.
Events are also being held. Visitors who find Kim Ham-jji figures hidden throughout the pop-up and post proof on social media will be entered into a drawing to receive merchandise. Advance reservations for this pop-up began on the 2nd of this month, and the four-day reservation period sold out within 10 minutes.
"We prepared this pop-up by extending 'Emotionally Unstable Kim Ham-jji,' whom any office worker can relate to, into an offline space so that fans can experience and enjoy it directly," a Shinsegae Department Store official said.
