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Samsung Display is stepping up its push into China, the world's largest gaming market. The company invested heavily in localization by creating a "game theme park" where visitors can experience China's most popular games on devices equipped with its organic light-emitting diode (OLED) and quantum dot (QD)-OLED panels.
Samsung Display said it participated for the first time in "Bilibili World 2026," Asia's largest subculture expo, held from the 10th to the 12th at the National Exhibition and Convention Center in Shanghai, China. Hosted by Bilibili, a leading Chinese content platform, the event drew more than 400,000 visitors from over 20 countries last year. This year, with more than 700 companies participating, it was held at its largest scale ever.
At a large booth spanning about 90 pyeong, Samsung Display arranged some 50 IT devices featuring OLED and QD-OLED panels, including smartphones, laptops, and monitors. Visitors can play the latest games firsthand and experience OLED's signature deep blacks, fast response times, and vivid color reproduction.
Samsung Display collaborated with Tencent, the world's largest gaming company, to prominently feature the popular title "Honor of Kings: World." The entire booth was designed in the form of a colosseum modeled after "Jixia Plaza," a key space in the game, with 20 QD-OLED monitors, 12 OLED laptops, and 16 gaming smartphones installed so visitors could experience the difference in picture quality while playing.
The company also unveiled "OBLYX," its OLED brand for gaming laptops, for the first time. Samsung Display is focusing on capturing the Chinese market, home to about 680 million gamers, with OBLYX's diverse lineup, including 14-, 16-, and 18-inch products and refresh rates of 120Hz, 165Hz, and 240Hz.
"Through exhibitions like Bilibili World, we will communicate directly with Chinese gamers and expand cooperation with local companies to further strengthen our position in China's gaming display market," said Jung Yong-wook, head of Samsung Display's IT Strategic Marketing Team.
