KT Alpha (036030.KQ) announced on the 9th that it has unveiled its 2026 management strategy, 'SHIFT 2026,' marking its 35th anniversary, and will pursue a transition into a 'Connected Commerce Company.'
KT Alpha presented its connected commerce vision at an internal management strategy briefing held the previous day at its headquarters in Dongjak District, Seoul. Connected commerce is a new paradigm that organically combines all elements of commerce — customers, products, content, data, channels, and partners — to provide customers with differentiated products and benefits, while offering companies and partners a higher-level ecosystem where they grow together.
To achieve this, KT Alpha will pursue three key strategies:
△ Strengthening the competitiveness of its T-commerce and mobile gift certificate businesses
△ AX (AI transformation) that innovates the customer experience
△ Expanding its scale through mutual growth, synergy, and new growth engines
"With our profit foundation now solidified, it is time to grow bigger and broader," KT Alpha CEO Park Jung-min said. "We must take a step forward by strengthening the competitiveness of our core business, pursuing AX transformation, and expanding growth opportunities."
