IPARK Hyundai Development & Construction has joined hands with a global design firm to strengthen its competitiveness in bidding for the Haan Jugong Complexes 6 and 7 redevelopment project in Gwangmyeong, Gyeonggi Province.
IPARK Hyundai Development & Construction said on the 9th that it will pursue product planning for the Gwangmyeong Haan Jugong Complexes 6 and 7 redevelopment project with Gensler, a U.S.-based global architecture and design group. Through the collaboration with Gensler, the company aims to secure differentiated product competitiveness in the redevelopment market around the Haan Jugong apartment complex and to develop a landmark complex representing Gwangmyeong.
The Haan Jugong Complexes 6 and 7 redevelopment project involves redeveloping about 2,600 households in the Haan-dong area of Gwangmyeong into 20 buildings ranging from three basement floors to a maximum of 44 above-ground floors. The project cost is known to be around 1 trillion won.
Gensler is a global design firm headquartered in San Francisco, United States. It has carried out large-scale projects including Nvidia's headquarters, Terminal 2 of Incheon International Airport, and the Shanghai Tower in China. IPARK Hyundai Development & Construction plans to combine IPARK's residential expertise with Gensler's spatial and architectural design capabilities to enhance the product value of Haan Jugong Complexes 6 and 7. To this end, Gensler's core design team will conduct site visits together with IPARK Hyundai Development & Construction officials over three days from the 8th to the 10th. The delegation will survey the complex's location and surrounding conditions and review specific development directions incorporating overseas design capabilities.
"The integrated redevelopment of Haan Jugong Complexes 6 and 7, comprising 3,263 households, is a project site that can most clearly demonstrate IPARK's competitiveness in the Haan-dong area in terms of project scale and symbolism," an IPARK Hyundai Development & Construction official said. "As we have recently established a new identity, including brand color, through the IPARK brand renewal, we will present a consistent brand experience and a high-value residential environment."
