Sadamjae, a high-end stay in Mungyeong, North Gyeongsang Province, has won the Design Concept category at Germany's Red Dot Award, Space Planning, the accommodation construction company that planned and built the facility, said Wednesday.
Sadamjae is a space that Space Planning planned and built by considering its location reflecting the long history and tradition of Mungyeong, the brand experience, and even guests' stay flow. The company designed a stage-by-stage stay flow, from hospitality service experienced starting in the lobby, to a bathing experience enjoying Mungyeong's seasonal ambiance in an outdoor jacuzzi, seasonal cuisine capturing the local atmosphere and a tea ceremony experience, to complete rest enjoyed in the guest rooms, earning praise from guests.
The spatial design of the guest rooms, a modern interpretation of Korea's traditional structure, was also recognized through this award. The traditional structural language of columns and beams was applied to the interior ceiling and column finishes to capture a serene Korean sentiment, and by borrowing the spatial composition of the sarangchae (men's quarters) and anchae (women's quarters) to separate common and lodging spaces, the private rest experience was further enhanced. The lodging building, consisting of 10 detached houses, is arranged around a water feature and also features a corridor structure connecting the guest rooms to the outside.
"We sought to gently connect the inside and outside through the courtyard and corridor, and to have traditional elements naturally continue in each space, thereby embedding Korean sentiment into the stay experience," said Chung Woo-seok, CEO of Space Planning. "It is meaningful that Space Planning's integrated capabilities, spanning from the branding and planning of lodging spaces to construction, have been recognized on the international stage."
Meanwhile, Space Planning has carried out more than 200 cumulative projects across all areas of accommodation construction, building up orders worth more than 150 billion won. Recently, it expanded its scope into the high-end market with the Sadamjae project, and plans to continue expanding its business into the high-end wellness stay market on this foundation.
