Imported Car Sales Jump 33.2% to 184,000 Units in First Half

Tesla Tops June Rankings at Twice the Level of BMW, Mercedes-Benz Model Y Takes Both No. 1 and No. 2 Best-Selling Spots

Finance|
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By Yoo Min-hwan
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Tesla Model Y. Photo courtesy of Tesla - Seoul Economic Daily Finance News from South Korea
Tesla Model Y. Photo courtesy of Tesla

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The Korea Automobile Importers & Distributors Association said on the 3rd that new registrations of imported passenger cars in the first half totaled 184,032 units, up 33.2% from 138,120 units a year earlier.

Tesla ranked first with 56,139 units, accounting for 30.5% of the total. Its sales surged 192% from the same period last year.

BMW came in second with 39,150 units (21.3%), and Mercedes-Benz third with 29,776 units (16.2%). Both brands saw their market share fall by more than 5 percentage points from a year earlier.

Chinese electric vehicle maker BYD, which entered the Korean market last year, rose rapidly to fourth place with 11,675 units (6.3%).

They were followed by Lexus with 7,819 units (4.3%), Volvo with 7,470 units (4.1%), Audi with 7,337 units (4.0%), Toyota with 5,187 units (2.8%), Porsche with 4,322 units (2.4%), and Mini with 4,910 units (2.2%).

New registrations of imported passenger cars in June totaled 38,059 units, up 37.0% from 27,779 units a year earlier. That was also a 27.5% increase from the previous month (29,860 units).

Tesla led with 11,119 units, followed by BMW (6,569 units), Mercedes-Benz (5,565 units), BYD (4,652 units), Audi (1,772 units), Lexus (1,694 units), and Volvo (1,679 units).

The best-selling models were the Tesla Model Y L (5,155 units), the Tesla Model Y Premium (3,318 units), and the BYD Dolphin (2,747 units).

By engine displacement, registrations were 10,963 units (28.8%) under 2,000cc, 6,660 units (17.5%) from 2,000cc to under 3,000cc, 577 units (1.5%) from 3,000cc to under 4,000cc, 406 units (1.1%) at 4,000cc or more, and 19,453 units (51.1%) for other (electric vehicles).

By country, Europe accounted for 18,820 units (49.4%), the United States 11,445 units (30.1%), China 4,652 units (12.2%), and Japan 3,142 units (8.3%). By fuel type, electric led with 19,453 units (51.1%), followed by hybrid with 15,125 units (39.7%), gasoline with 3,211 units (8.4%), and diesel with 270 units (0.7%).

By purchase type, of the 38,059 units, individual purchases totaled 27,110 units, or 71.2%, and corporate purchases 10,949 units, or 28.8%.

For individual purchases, registrations by region were Gyeonggi with 9,050 units (33.4%), Seoul with 4,454 units (16.4%), and Incheon with 1,914 units (7.1%). For corporate purchases, they were Incheon with 3,216 units (29.4%), Busan with 3,106 units (28.4%), and South Gyeongsang with 1,226 units (11.2%).

Jung Yoon-young, vice chairman of the Korea Automobile Importers & Distributors Association, said, "New registrations of imported passenger cars in June rose from the previous month due to some brands securing supply and the effect of new car launches."

Original reporting by Yoo Min-hwan for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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