LG Electronics (066570.KS) is accelerating the expansion of its localized, end-to-end business-to-business (B2B) operations by establishing a series of heating, ventilation and air conditioning (HVAC) business hubs across Asia.
LG Electronics said Tuesday that it recently opened new HVAC academies in Taichung, Taiwan, and Singapore.
The academies were established to strengthen the foundation of the company's global B2B business and to provide differentiated customer experiences, responding to urbanization driven by population growth and rising demand for industrial infrastructure.
LG Electronics operates about 70 HVAC academies in more than 40 countries worldwide, including in Asia, Europe, North America, Central and South America and Africa. Each academy provides training in the installation and maintenance of various air conditioning products—including residential and commercial heating and cooling systems, high-efficiency chillers and liquid cooling solutions (CDU, or coolant distribution units)—as well as engineering technology for HVAC solution design. Through these programs, the company trains more than 30,000 HVAC engineers each year.
Regulations and installation conditions in the HVAC business vary by region and country. The size and use of buildings, maintenance methods and energy efficiency are also important considerations. As a result, the capabilities of air conditioning technology experts—from optimized design and product installation to after-sales management—determine business competitiveness.
HVAC academies serve as key hubs for LG Electronics' B2B business expansion. They are used as spaces to broaden contact with key regional B2B stakeholders, hosting forums for installation engineers and inviting HVAC clients and consultants responsible for large-building air conditioning design to seminars.
LG Electronics is also uncovering various business opportunities through its HVAC academies. Each academy features an integrated exhibition zone showcasing major LG Electronics products, such as system air conditioners and high-efficiency heat pump heating and cooling systems.
LG Electronics plans to continue expanding its global HVAC academies. In May, it opened a new academy in Poznan, Poland. LG Electronics operates the largest number of HVAC academies in Europe in Poland, including in Warsaw and Wroclaw. The Poznan academy consists of a classroom, a showroom and a hands-on practice space, and will be used to strengthen B2B customer contact through experiences of new solutions and distribution-linked training. The company is also expanding its HVAC academies in emerging "Global South" markets, such as Abidjan, Cote d'Ivoire, and Santiago, Chile.
In April, LG Electronics strengthened business cooperation by inviting major HVAC partners from 15 Asian countries, including the Philippines, Thailand and Indonesia, to Korea for "LG HVAC CONNECT 2026." The roughly 70 key partners from each country who attended the seminar are major partner companies responsible for the local distribution and installation of LG Electronics HVAC products. They are establishing themselves as key stakeholders in LG Electronics' B2B and HVAC businesses, expanding the scope of cooperation in various fields such as technology exchange and training collaboration.
Lee Jae-sung, president and head of LG Electronics' ES Business Division, said, "The HVAC academies we are expanding worldwide will serve as hubs for B2B business in each region, while also enhancing the capabilities and technical level of local engineers, thereby contributing to the expansion of non-hardware (N-HW) revenue."
