Foodtech company GTGO is entering the PC cafe food market. After convenience stores, movie theaters and resorts, the company is now expanding its instant-cooking pizza solution to PC cafes, accelerating its B2B2C (partner-customer transaction) business expansion.
GTGO said Saturday it has signed a memorandum of understanding (MOU) with Samma, a PC cafe food and beverage distribution specialist, to supply its instant-cooking pizza solution. Samma operates the PC cafe food and beverage brand "Vivacook," and through this agreement, it plans to expand the rollout of GoPizza solutions to PC cafes nationwide.
The two companies will first supply GoPizza's instant-cooking systems to approximately 200 stores among the PC cafes that Samma operates or does business with nationwide. They plan to increase the number of stores in the future and also pursue long-term cooperation including menu development and the advancement of operating models.
Through this agreement, GTGO has further broadened its B2B2C business area. The company has supplied GoPizza solutions to various channels including GS25, CGV, golf courses, ski resorts, resorts, and corporate and school cafeterias. With this entry into PC cafes, its nationwide operating network, including directly operated and franchise stores, will expand to approximately 2,000 locations.
The company explained that because PC cafes are a business sector where a small cooking space and fast food service are important, its self-developed ultra-compact, ultra-high-temperature, low-power oven "Goven Mini" and dedicated cooking system are well-suited to the operating environment. It also analyzed that the high number of solo visitors who dine alone aligns with GoPizza's brand concept centered on single-serving pizza.
GTGO expects it can raise customer satisfaction by expanding PC cafe food options, previously focused on instant noodles and convenience meals, to freshly baked pizza. For store owners, it expects to offer a new revenue model that can increase per-customer spending without additional staff.
"PC cafes are the market where GoPizza's foodtech solution can be most effectively applied in terms of operating environment and customer consumption patterns," GTGO CEO Lim Jae-won said. "Using our cooperation with Samma as a stepping stone, we will expand supply to PC cafes nationwide and create a new B2B2C success story."
GTGO last month changed its corporate name from its former name GoPizza to its current name GTGO (Good To Go), strengthening its identity as a foodtech company and pursuing global business expansion.
