A pop-up store targeting K-pop fans and foreign tourists visiting Busan is now operating in the heart of Busan Station.
Korail Retail's Busan-Gyeongnam Headquarters said Monday that it is operating a "K-Pop Pop-Up Store" on the second floor of the Busan Station waiting room through July 9.
The store displays and sells about 1,000 types of goods, including photo cards, keychains and ballpoint pens from global idol groups such as BTS, Seventeen and Ateez.
The event was planned to coincide with the "2026 Busan One Asia Festival (BOF)," held June 27-28 at venues including the Busan Asiad Main Stadium. The Busan One Asia Festival is Busan's flagship global Hallyu festival, encompassing K-pop concerts and experiential content.
The pop-up store, which opened in advance on June 10, drew large crowds during the BTS concert held in Busan on June 12-13. With the store decorated in the purple theme symbolizing BTS and images of its members, along with a photo zone, about 2,400 people visited over three days.
"Buoyed by the popularity of the BTS pop-up store, we have continued with a pop-up store befitting Busan's Hallyu festival," said headquarters chief Kim Do-heon. "We will do our best to create a safe and pleasant environment so that both fans and tourists can enjoy the space."
