SL Platform (SLP), the real estate service platform company of Shinyoung Group, changed its name to "Shinyoung SLP" on Monday, marking a new leap forward as a specialized property operations company.
The move responds to a structural shift in the real estate market, where the focus is moving from development and supply toward operations-based revenue models. As Shinyoung Group works to strengthen its value chain spanning development, finance, construction, and operations, the company aims to clarify its identity as a specialized property operations firm while boosting market trust and affiliate synergies through its link to the group brand "Shinyoung."
Shinyoung SLP was established in December 2021 through the merger of Shinyoung Asset Management, a Shinyoung Group affiliate, and Socio Living, a residential service platform company. The company has broadened its business base by combining Shinyoung Asset Management's asset and lease management capabilities with Socio Living's platform-based residential service capabilities.
The company has achieved marked growth since the merger. Revenue, which stood at 43.3 billion won in 2021 just before the merger, more than doubled to 91 billion won in 2025 over four years. Its corporate credit rating also rose three notches from BB+ to BBB+. The company has set a goal of surpassing 100 billion won in revenue for the first time this year.
Its business portfolio has also changed. A portfolio centered on office asset management and residential lease operations before the merger has expanded to seven sectors in total, including hotels and serviced accommodations, senior welfare housing, NPL investment development, high-end residential communities, and platform businesses. Directly operated sites grew from 45 to 66, and investment assets increased from four (4.9 billion won) to eight (7.1 billion won).
The core of its future strategy emphasizes data and artificial intelligence (AI). The company aims to turn the experience and data accumulated at operational sites into assets and combine them with AI technology to raise both the efficiency of asset operations and the quality of space services. At "Givwell Homes Life Gangdong," a co-living rental housing project operated through a joint investment with Morgan Stanley, the company has already introduced an AI rental marketing system. It is also advancing automation at operational sites, having carried out the Korea Institute for Robot Industry Advancement's robot demonstration project for two consecutive years. Since 2025, it has been working in parallel to standardize its existing operational expertise according to ISO standards.
Lee Sang-mu, CEO of Shinyoung SLP, said, "With this name change, we expect to make a new leap as a specialized operations company while surpassing 100 billion won in revenue for the first time this year." He added, "We will secure comprehensive capabilities by closely connecting with the group value chain, and present more precise property operation services by understanding data and utilizing AI in a multidimensional way."
