GS Retail is expanding collaboration between two distribution channels by selling home shopping products in supermarkets as well.
GS Retail said Sunday that it will sell "Airclip Fresh," an airtight container planned by home shopping channel GS Shop, at supermarket GS The Fresh as well as on data home shopping. This marks the first time GS Shop and GS The Fresh have jointly sold the same product. The two companies began joint marketing earlier this year and have since expanded their cooperation to product sales.
GS Shop will hold a launch broadcast for "Airclip Fresh" on Monday on the data home shopping channel "GS My Shop." At the same time, until the end of this month, product samples will be placed at GS The Fresh stores nationwide, allowing customers to check the product in person before purchasing it on the mobile app "Our Town GS." At five GS The Fresh stores — the Gimpo Sau, Bupyeong Sangok, Suwon Mangpo, Yongin, and Wonju Innovation locations — pop-up stores will open for on-site sales.
"Airclip Fresh" is an airtight container jointly planned by GS Shop and "Easy&Free," a small and mid-sized company specializing in kitchenware. The product's capacity configuration, materials, and locking structure were determined based on a survey on storage and airtight containers conducted with 650 customers during the development stage. A four-sided locking structure and a modular stacking structure were applied to improve airtightness and space efficiency. The container can be used for refrigerated and frozen storage, as well as in microwaves and dishwashers.
GS Shop and GS The Fresh believe they are well positioned to generate synergy because both channels have a high proportion of female customers in their 40s to 60s. Ahead of this product sales collaboration, the two have been conducting joint marketing since early this year based on the integrated membership "GS ALL." Under the marketing program, customers who make purchases of more than 10,000 won each at GS Shop and GS The Fresh using GS Pay between the 1st and 15th of each month and participate in the event receive 5,000 points. In the first quarter, the average monthly payment amount of customers who participated in the event increased 29.0%, and the average transaction value rose 4.8%.
GS Retail plans to expand product collaboration between GS Shop and GS The Fresh, starting with "Airclip Fresh." "GS Shop and GS The Fresh have similar core customer bases, so there is great opportunity for product collaboration," said Kim Eun-jung, head of GS Retail's digital product business division. "Going forward, we will develop competitive exclusive products together with excellent small and mid-sized partners, present good products to more customers using GS Retail's various channels, and expand growth opportunities for our partners."
