Shinsegae International said Wednesday that its total beauty brand "Vidivici" has confirmed entry into a total of 120 stores in Japan, including beauty multi-brand stores and lifestyle specialty shops such as Ainz & Tulpe, Shop In, and Hands.
With this move, Vidivici has secured additional outlets following its existing presence in Loft, Plaza, and @cosme, allowing the brand to pursue the Japanese offline market more aggressively. Through this, the company has set a goal of boosting Vidivici's Japan sales this year by more than 14-fold compared with last year.
Vidivici also delivered results at Japanese platform Qoo10's "Mega Wari" event, held from May 29 to June 10, posting sales more than double those of the first quarter. In particular, the "Black Perfection Cover Fit Cushion (Black Cushion)" drove the sales. The product recently ranked No. 1 in the cushion foundation category of Japan's well-known beauty specialty magazine "LDK the Beauty."
"We are rapidly expanding our local business as our product competitiveness and brand credibility gain recognition in the Japanese market," an official from Shinsegae International's Vidivici said. "We will establish ourselves as a brand that is loved in the Japanese market over the long term, beyond a temporary trend."
