CJ Olive Young's second offline store in Los Angeles drew long lines from its first day of opening, signaling strong momentum. The turnout once again confirmed high interest from American consumers, following its first U.S. store in Pasadena.
CJ Olive Young opened the "Olive Young Century City" store at Westfield Century City in Los Angeles, California, on Thursday, the company said Friday. The store spans approximately 250 square meters (76 pyeong) and is located near Beverly Hills, a prime affluent district in the western United States, and Rodeo Drive, a luxury shopping street.
From the first day of opening, a line exceeding 100 meters formed in front of the store. Local customers visited before opening to wait for entry, and the store was crowded inside and out with visitors seeking to experience K-beauty products firsthand. While the Pasadena store is a flagship store offering brand experiences targeting young consumers with high interest in K-beauty, the Century City store was designed as an expansion-type store aimed at premium consumers and global tourists.
The store's layout was designed to reflect local demand. Considering the high interest in skincare among American consumers, Olive Young expanded its skincare zone to 1.5 times the size of typical domestic stores. The store operates "The Boost and Glow Bar," which focuses on serums and essences, and "The Prep Bar," which features toner pads and sun care products, along with a separate space for experiencing home beauty devices.
The store also offers a "Skin Scan" service that analyzes skin conditions and recommends products for membership customers. The company explained that local customers showed high interest in being able to directly experience K-beauty products previously available only online and receive recommendations tailored to them.
To celebrate the store opening, Olive Young is holding discounts by purchase amount and offering exclusive tote bags through the 26th. It is also running a K-beauty sample giveaway event in collaboration with "Chamberlain Coffee," a coffee brand well known among the U.S. Gen Z.
Olive Young plans to expand benefits of "O.Y Members," its integrated online and offline membership program exclusive to the United States, while continuously increasing the number of brands and products handled at its U.S. online mall and offline stores.
"We will expand customer touchpoints by applying the experience-centered shopping experience we built in Korea to the U.S. market," an Olive Young official said. "We will operate our product lineup, promotions, and overall services to suit local consumer preferences, and establish ourselves as a leading K-beauty retail platform in the U.S. market."
