Samsung Electronics (005930.KS) is accelerating efforts to popularize robot vacuums by unveiling a wide lineup of standard "Bespoke AI Steam" models that add value to premium-level performance. The move comes as the company seeks to defend its home turf with new products after Chinese home appliance brands recently mounted a low-price offensive that has been eroding the domestic appliance market.
Samsung Electronics said Tuesday it has released the standard "Bespoke AI Steam" models, a value-focused lineup, following the flagship "Ultra" and "Plus" models introduced earlier this year. The new products come in two versions, a standard model and an automatic water supply and drainage model, with factory prices ranging from 1.41 million won to 1.59 million won depending on specifications. The new products inherit consumer-preferred features from existing higher-end models while reducing the price burden.
One of the key features is the "Steam Clean Station," which hygienically and automatically manages the mop in three steps: high-temperature washing, steam sterilization, and hot-air drying. The products also come standard with the "Easy Pass Wheel," which smoothly crosses thresholds and obstacles up to 45 mm high. In addition, Samsung adopted the "Pop-Out Combo" architecture, in which the brush and mop extend outward during cleaning to thoroughly wipe even cornered walls, maximizing cleaning efficiency.
The company also fundamentally blocked concerns over personal information leaks, the biggest issue in the robot vacuum market. By applying "Knox," Samsung's unrivaled device security solution, the products can be used with peace of mind without concerns over privacy invasion. The product obtained the highest level of security stability rating from global certification body "UL Solutions," officially verifying the reliability of not only the hardware but also the software.
"Through the launch of the standard Bespoke AI Steam, which combines a competitive price range and unrivaled performance, we will lead the popularization of K-robot vacuums," said Kim Yong-hoon, executive at Samsung Electronics' Korea division.
