Coupang (CPNG) said Tuesday it is recruiting participants for the "2026 Coupang Digital Jump-Up Academy," a program designed to support the digital transformation and revenue growth of local small business owners.
The program was created to provide customized training for local small business owners who lack digital capabilities, helping them enter online markets and grow sales.
The training will be conducted through a combination of in-person and remote formats. Key lectures and mentoring will be held remotely via video conferencing. The kickoff ceremony and product evaluation sessions will be held offline.
Over approximately four months, participants will receive hands-on training in areas including AI and big data-based product planning, online sales strategy, brand marketing, and revenue growth strategy. In particular, current Coupang brand managers with extensive online sales experience will share field-focused know-how through special lectures.
In addition, product evaluation sessions verifying product competitiveness will check product improvement and marketability, while outstanding participating companies will be offered opportunities to take part in Coupang promotional events. Through this, the program aims to ensure that training outcomes translate into actual revenue growth.
Eligible applicants are small business owners located in the Yeongnam region (Busan, Ulsan, Daegu, North Gyeongsang, South Gyeongsang) and the Honam region (Gwangju, North Jeolla, South Jeolla) who have been in business for more than one year since their business registration and either have online sales experience or plans to enter online markets. A total of 100 companies will be selected (50 from each region). Companies that have outstanding products but face difficulties expanding sales channels, as well as businesses run by women, youth, and people with disabilities, and social enterprises, will receive preferential treatment during screening. Applications will be accepted until the 19th of this month and can be submitted through the website of "Sapiens 4.0," the program's operating organization.
"We will support the entire process from product planning to sales and marketing, actively helping small business owners secure competitiveness in the online market, expand sales channels, and increase revenue," a Coupang official said. "As the growth of local small business owners leads directly to the vitality of the local economy, we will continue to expand cooperative activities that work alongside local communities."
