No Brand Burger, operated by Shinsegae Food (031440.KS), recently opened its first store in Jeju, "No Brand Burger Sinjeju Branch," in Nohyeong-dong, Jeju City, the company said Thursday. The move marks the brand's entry into Jeju six years after its 2019 launch, expanding its sales network from the Seoul metropolitan area and major cities to a nationwide scale.
The Sinjeju Branch is a large store of approximately 198 square meters (60 pyeong) with 83 seats. Nohyeong-dong, Jeju City's representative commercial district, is considered a prime location capable of targeting both local residents and tourists. Starting with the first Jeju store, Shinsegae Food plans to open an additional 5 to 6 stores within the year. The company will also roll out specialized menus, promotions, and localized marketing reflecting regional characteristics.
The strategy is to operate both large standard stores and compact stores together in new hub regions to enhance brand awareness and efficiency. Shinsegae Food has recently been expanding franchise outlets centered on a compact model that allows entry with an initial investment of less than 100 million won. From January to May this year, franchise inquiries for No Brand Burger increased 153% year-on-year, while the number of new franchise stores rose 107%.
"In an era of high prices, demand is growing among consumers who want a hearty meal at a reasonable price, as well as among prospective franchisees seeking to lower startup cost burdens," a No Brand Burger official said. "We plan to continue expanding customer touchpoints through store opening strategies tailored to local market characteristics and efficient franchise models."
