Hyundai Department Store will open the second location of its in-house cafe brand "Till White" at its Apgujeong flagship store, the company said Tuesday.
The retailer will open the second Till White outlet, billed as a "premium gastronomic cafe," on the fourth floor of the Apgujeong flagship store on the 5th of this month. Till White is a cafe brand independently planned and developed by Hyundai Department Store. The first location opened at The Hyundai Seoul in August last year.
The second Till White outlet will feature specialty menu items. The cafe will introduce 10 new menu items developed in collaboration with "Lisar Coffee," Korea's first-generation standing espresso bar, along with bakery items made with premium ingredients in partnership with dessert specialist "Dore Company."
In addition to the steady sellers from the first location — milk bread and chestnut bread — the cafe will launch two new types of bread made with health-conscious premium ingredients, including olive and whole wheat. Classic toast menu items featuring honey and red bean butter will also be offered exclusively at the second location.
"We plan to grow Till White into the company's signature content by differentiating menus, spatial design, and collaboration content according to each store's commercial district and customer characteristics," a Hyundai Department Store official said. "We are planning to open additional stores at the Trade Center branch and Pangyo branch within this year."
